Directory submission is one of the most affordable, often free, link building methods existing out there today. It is one of the most common and widely used methods of building backlinks for most of the online marketers. For those who are not familiar with the process, it is a form of website submission where instead of search engine submissions where you just submit your site to the online web directories. There are some benefits associated with directory submissions for which the method is used by so many money making webmasters. Some of these benefits are briefly outlined below:

  1. Directory Submission Increases Your Backlinks: Main objective of using this method is link building therefore the backlinks are the biggest benefit of web directory submissions.
  2. Guarantees Search Engine Indexing: Search engines find your site following the backlinks form other sites. If search engine bots find your link on the directory sites, they will follow those links to your site increasing the chances of your site being indexed in search engine databases.
  3. Frequent Bot Visit: Search engine robots, often referred to as just bots, visit all the sites on the web to gather information for archiving. More backlink a site has, more frequent those bots will visit your site and higher your site will rank.
  4. Needless to Say There Will be Traffic Too: Lot of people search for terms that end up landing them on some of the directories out there. Also, lot of people browse those web directories to see if they find anything of their interest as there are lots of links listed there. More directories your site is listed with, more traffic you will get to your site.
  5. Use of Anchor Text: You can use your desired anchor text as a tile which will be eventually hyperlinked to your site giving you an anchor text backlink form the directories. Therefore directory submissions using the keyword as anchor text will increase your link popularity.
  6. Niche Directory Submission: Niche directories are a trend these days where a directory only lists sites within a specific niche. Directory submission to niche directories will give you a high quality relevant backlink.
  7. Brand Awareness: You can use directory submission to promote brand awareness as well. More people know about site, more popular your site/brand will be. Submitting your site to lot of directories will increase the visibility of your site.
  8. Free LinkBuilding Method: You can submit your site to the directories yourself. All you have to do is to search for some web directories that accept free submissions. Put a directory link together with your findings and just keep submitting to them one by one. It is extremely time consuming but you are building some backlinks free and easy way. If you find it challenging or simply don’t have the time to do it yourself, then you can hire a link building service provider who can do the submission for you.
  9. Find Link Exchange Partner: If you are interested in link exchanges and looking for link exchange partners, then there is no better place than the web directories. You will find related sites under your site category. You can visit those sites and see if they have any link exchange programs. If not, you can still email the site owners referencing link building partnership to see if they are interested. Even though link exchange is not used by many webmasters these days due to its reduced effusiveness, backlinks form relevant sites can still offer some great value.